Cultivating a better choice

diamonds born of art and expertise, not conflict
Low carbon
footprint
Cutting-edge
technology
Guaranteed
human safety
Peaceful
processes
Zero wildlife
endangerment

Real diamonds.
But better.

perfect and more affordable

At Real Illusion, we specialise in creating real diamonds within the controlled atmosphere of our laboratory. The brilliant product of heat and expertise, every diamond we create is conflict-free and nature-friendly. The Earth doesn’t suffer and humankind doesn’t suffer as beauty itself is created within our laboratories.

This is the future of diamond manufacturing. Help us build it.

The man behind the team

that’s defining the future standards of diamonds

Anup Zaveri joined the diamond business all the way back in 1982. A partner of Polar Star, Mr. Zaveri boasts a wealth of experience as a diamond manufacturer: three decades of it, to be precise. He is the honorary treasurer of Bharat Diamond Bourse (BDB) and the convener of its Customs Liaison Committee. That’s not all. Mr. Zaveri is also the acting managing trustee of the Gemmological Institute of India (GII). Together with his team at Real Illusion, he is innovating the future of diamond production.

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