About Us

Real Illusion is a team of individuals driven by a shared passion to make the manufacture of diamonds more sustainable and more affordable. Our aim is to create a future in which the beauty and love of diamonds is not compromised and neither is the environment and human life.

This is why we’re using the latest technologies to create exquisite diamonds that look and feel exactly like their mined counterparts.

The only difference between a diamond from the Earth’s crust and a diamond from our lab is that one has a bloody history while the other offers only affordable beauty.

Mission

To pave the way for a conflict-free,
environment-friendly future of diamonds

Vision

A world where there’s no guilt in wearing
a real diamond

The pillars on which we stand

Values that are at the core of what we do
Ethical
Practices
So that there’s never an ugly side to diamonds
Transparency
So that every partner benefits from the truth
Sustainability
So the environment is never compromised